US Youth Soccer shills for sugar

nesquick

go ahead, kids – refuel with sugar!

So, I have been seeing things about this Nesquick x US Youth Soccer collaboration for a while now, but today’s email was just too much.  I get it, sports drinks are a scam – I have written about this previously.  The idea that an artificially-flavored chocolate milk-type product contains more vitamins, minerals, and protein than other common after-game drinks is a valid one.  However, it just doesn’t make sense to tell kids they need to consume 24 g of sugar (per 14 oz serving) to “recover” from their strenuous soccer performance.  As I have described before, kids are typically not performing at an elite level, so it is probably not worth treating them as such from a nutrition standpoint.  It is often the case that elite athletes do things to their bodies and put things in their bodies in the name of performance maximization, not in the name of long term health and wellness.

sad times for some great players

sad times for some great players

If you look at how much sugar is in various soft drinks, energy drinks, fruit juices, and things like Nesquick, you find that they all contain an appalling amount of sugar. It has already been established that sugar is likely a metabolic poison, and that we have been mislead by the sugar industry with respect to the harm sugar causes.  However, that hasn’t stopped US Youth Soccer, and “expert team” members Alexi Lalas and Sydney Leroux from telling everyone how vital it is that they refuel with a chocolate-ish, sugar-laden, protein drink.  Unfortunately, telling kids to rehydrate with water, and maybe eat some real food after a game doesn’t pay the bills the same way Nesquick does.  Maybe we should start telling US Youth Soccer to try to pay their bills with sponsorships that HELP the kids instead of hurting them.  Tell them what you think – click here to email the board of directors!  Tweet to @AlexiLalas and @sydneyleroux to tell them that supporting this is not really in the best interests of the kids.  Sports should help kids get healthier – it shouldn’t set them up for metabolic failure.

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